Account Executive

About Fitai

Fitai is building a new way to run health and wellness businesses.

We are an AI-native company: artificial intelligence is not a feature bolted onto the product, it is part of how Fitai is built and how we want to build the company itself.

We help businesses that have already proven they work — from established personal trainers to boutique studios, clinics and other health and wellness operators — grow without that growth turning into more manual work, more tools, more headcount and more operational complexity.

We are at a particularly interesting stage: we have product, customers and revenue, and we know which kind of business we want to win. The next challenge is turning everything we have learned into a repeatable, scalable commercial system.

And we are looking for one of the first people to help us build it.

Your mission

You will own the full commercial cycle, from identifying and generating new opportunities to turning them into Fitai customers.

We are not just looking for someone to close inbound leads. We are looking for someone who can create pipeline, understand the customer deeply, run a consultative sale and close business.

You will have real ownership of your pipeline and work closely with the founders and the GTM team to keep building our commercial playbook. You will report to the CEO and GTM leadership.

What you'll do

1. Generate opportunities

• Identify accounts that fit our ICP
• Build lists and prioritise accounts and contacts
• Run multichannel outbound prospecting
• Work opportunities coming from inbound, partners, referrals and other channels
• Experiment with new messages, segments and ways of reaching the market
• Land qualified conversations with potential customers

2. Qualify

We don't want to fill the CRM with opportunities that will never buy. You will need to understand:

• what kind of business is in front of you
• how it operates today
• what problems it is running into
• how mature it is
• what its operational complexity is costing it
• who makes the decision
• and whether Fitai can genuinely deliver a meaningful transformation

3. Run discovery and demos

Demos will not be feature tours. Your job is to understand the business first and only then connect Fitai to its specific problems and opportunities.

You will need to hold conversations with founders and business owners, understand their operation and translate our product into business impact.

4. Run the commercial process

You will own every opportunity from first contact to close: Prospecting → Qualification → Discovery/Demo → Opportunity → Proposal → Closed Won/Lost.

That includes follow-up, objection handling, building the business case, negotiation, proposal, closing and coordinating the handoff to Customer Success.

5. Build the playbook with us

You will not be handed a 150-page sales manual. We are still writing it. So we expect you to spot and document:

• which messages work
• which objections come up
• which segments convert best
• which triggers create buying intent
• what patterns won and lost deals share
• which experiments we should run

We want every commercial conversation to make us better.

What we expect from you

We are looking for someone commercially minded, deeply curious and able to operate autonomously. Ideally:

• 2–5 years of B2B sales experience
• experience selling SaaS, technology or digital solutions
• experience running full sales cycles
• comfortable doing outbound and generating your own pipeline
• experience running discovery, demos and closing
• driven by metrics and results
• strong communication skills
• discipline with CRM and follow-up
• able to talk business, not just product
• highly autonomous and quick to learn

Experience selling to SMBs, founders, premium independent professionals or health, fitness and wellness businesses is a particular plus.

Language: the commercial day-to-day happens in Spanish. You will speak with founders and business owners in Spain every day, so you need native or equivalent Spanish. Working English is enough for everything else.

What we're not looking for

We are not looking for someone expecting a calendar full of booked demos. We are not looking for an SDR profile whose job ends once a meeting is set. And we are not looking for someone who needs fully defined processes before they can get going.

We are looking for a commercial builder: someone who enjoys selling, but also enjoys building the machine that makes selling better over time.

How we'll measure your success

Your main metrics will relate to:

• pipeline generated
• qualified opportunities
• demos run
• stage-to-stage conversion
• win rate
• new MRR generated
• average time to close
• outbound activity and prospecting efficiency
• pipeline quality and predictability

But there is another metric that matters: how much we learn about the market because of you.

Terms

• €24,000–27,000 gross base salary per year, plus €6,000–10,000 variable tied to targets (OTE of €30,000 to €37,000).
• Full-time, on-site/hybrid from Lanzadera, in Valencia.
• Expected start date September 2026.

Why Fitai

You will join at a point where you can still have real impact on how we sell, who we sell to and how we build our commercial function.

You will work directly with the founding team, have autonomy from day one, and take part in building the GTM of a company that wants to redefine how health and wellness businesses operate and scale.